Sources and learning assumptions
Fictional starting values
All company examples in the public learning lab are fictional. Starting values serve a teaching purpose; they are not taken from current company reports, share prices or industry forecasts.
Classical valuation theory
The lab illustrates DCF, CAPM and WACC in a simplified form. Formulas, assumptions and limitations appear alongside the calculation and in the methodology.
Aswath Damodaran, NYU Stern – Teaching materials on valuation, cash flows and cost of capital.
Original filings for further reading
SEC EDGAR – Public annual and quarterly reports. The public learning lab does not import their data.